Complex problems are at the center of great solutions and humans are at the center of many complex problems. Observing, measuring, and empathizing with what people say, do, and feel is critical to excavating latent needs. I believe people hire products and services to get functional, emotional, and social jobs done at critical moments along their journey.
Is your solution a must have? Does it have a strong potential to delight and resonate with users? Does it re-imagine how a need is fulfilled? Does it have potential to reshape the landscape?
INFLUENCES: design thinking, experience design, value proposition canvas, jobs-to-be-done