brandon
brandon
Design + Innovation Strategist
 
Have no fear of perfection - you’ll never reach it.
— Salvador Dalí
 
 
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about

CREATIVELY DRIVEN. STRATEGICALLY MINDED. HUMAN OBSESSED.

I AM A DESIGN AND INNOVATION STRATEGIST, WITH A UNIQUE ART AND BUSINESS BACKGROUND, EAGER TO BUILD A BETTER FUTURE OF MEANINGFUL HUMAN-CENTERED SOLUTIONS.

I LOVE SOLVING COMPLEX PEOPLE PROBLEMS THROUGH CREATIVITY AND COLLABORATION. I’M POWERED BY CURIOSITY AND MOTIVATED BY LATENT CONSUMER NEEDS. I’M ATTRACTED TO LAUGHTER, HUMILITY, DESIGN, AND DIVERSITY. I’M A DAD, HUSBAND, CREATOR, AND ADVENTURER WITH A BASECAMP IN MINNEAPOLIS.

I’M INSPIRED BY WORKING WITH DESIGN-LED COMPANIES WITH BIG HEARTS AND A PASSION FOR CREATING EXPERIENCES PEOPLE ACTUALLY WELCOME. I’M LUCKY TO DO ALL OF THIS IN SERVICE OF CONSUMERS ACROSS THE COUNTRY, CHIEF EXECUTIVES, AND SENIOR LEADERS.

Learn More

 
 
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innovation

INNOVATIVE SOLUTIONS HAVE A GREATER CHANCE OF SUCCESS WHEN THEY CAN VALIDATE CONSUMER DESIRABILITY, STRATEGIC ALIGNMENT, TECHNOLOGICAL FEASIBILITY, AND COMMERCIAL VIABILITY. ACCELERATING THE PATH TO SUCCESS REQUIRES A VENTURE MINDSET THAT BALANCES INTUITION AND ANALYSIS TO PLACE SMARTER BETS WITH INCOMPLETE INFORMATION. DECISIONS SHOULD BE EXPLORED IN TERMS OF REVERSIBLE AND IRREVERSIBLE RISK, AND FAILURES MUST BE CELEBRATED!

In the spirit of innovation, I believe in progress over perfection in pursuit of these critical questions:

 

Desirability

IS YOUR SOLUTION A MUST HAVE? DOES IT HAVE A STRONG POTENTIAL TO DELIGHT AND RESONATE WITH USERS? DOES IT RE-IMAGINE HOW A NEED IS FULFILLED? DOES IT HAVE POTENTIAL TO RESHAPE THE LANDSCAPE? learn more


alignment

DOES YOUR SOLUTION ALIGN WITH THE COMPANY’S STRATEGIC CHOICES? DOES IT LEVERAGE EXISTING ASSETS AND/OR CAPABILITIES? WILL IT DRIVE BUSINESS TO THE CORE? Learn more


Feasibility

DO YOU BELIEVE A CLEAR PATH TO IMPLEMENTATION EXISTS? IS THERE POTENTIAL FOR SCALABILITY WITH INVESTMENT? learn more


Viability

WILL THIS SOLUTION CREATE MARKET AND STRATEGIC VALUE FOR THE COMPANY? DOES IT HAVE THE POTENTIAL TO SERVE A SIGNIFICANT MARKET? DOES IT HAVE THE POTENTIAL TO BECOME A MEANINGFUL BUSINESS? learn more

 
 
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Work

A selection of CELEBRATed SUCCESSES AND FAILURES

 

Baby

HOW MIGHT WE BE THE PLACE FOR PARENTING IN PROGRESS, NOT PERFECTION? Learn More


Food

HOW MIGHT WE HELP FAMILIES REDISCOVERY THE JOY OF WEEKDAY DINNER? Learn More


Media

HOW MIGHT retail ANTICIPATE THE CONVERGENCE OF VIDEO, SOCIAL MEDIA, AND ECOMMERCE? Learn More


Loyalty

HOW MIGHT WE BUILD STRONGER RELATIONSHIPS AND BRAND LOVE WITH PROGRESSIVE BENEFITS? Learn More