Over the last decade, I’ve built new businesses, growth systems, and revenue platforms inside a Fortune 50 company spanning services, digital commerce, loyalty, and product innovation.

Before that, I gained experiences in management consulting and investment banking, learned brand and storytelling in the creative world, and ran my own photography and art direction business in New York. That mix of rigor + creativity + entrepreneurship still defines how I work today.

I’m most energized by messy problems, early ideas, and moments where teams need clarity to move forward. I believe progress over perfection, evidence over opinions, and the best strategies are the ones that actually get built.