Have no fear of perfection – you’ll never reach it.

- Salvador Dalí

Creatively driven. Human obsessed. Builder of what’s next.

I’m a growth architect, human-centered strategist, and builder of new businesses. I help organizations anticipate change, translate consumer insight and strategic foresight into scalable businesses, and make better decisions when the answer isn’t obvious.

What I bring:

  • A blend of rigor and creativity shaped by experiences in consulting, finance, entrepreneurship, and innovation

  • Decision-making confidence in ambiguity, turning imperfect information into momentum

  • Experience building at scale inside large complex organizations, where small decisions carry outsized impact

  • A bias toward action with discipline, balancing experimentation with clear governance

  • A consumer-first lens that replaces opinion and politics with real behavior

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