GROWTH

Growth starts with curiosity, not certainty.

I help organizations turn uncertainty into opportunity—learning faster, experimenting smarter, and building what truly matters for people and for business.

I coach Leaders to embrace a Growth mindset: learning vs knowing, being a scientist, and balancing the future with today.

Successful ideas align with a company’s strategy, focus on consumers needs, create meaningful value, and are scalable.

ALIGNMENT

Big ideas thrive when aligned to purpose and unique advantages.

I help make sure new concepts stay true to a company’s purpose and strengths.

Does your idea amplify the company’s strategy?

INFLUENCES: strategy cascade, innovation horizons, blue ocean strategy

needs

Resilient ideas solve for what people do, how they feel, and how they connect.

I uncover what people truly need and design around those moments.

Does your idea re-imagine how a need is fulfilled?

INFLUENCES: design thinking, experience design, value proposition canvas, jobs-to-be-done

value

Powerful ideas create value worth sharing—where people thrive and businesses grow.

I design businesses where customers and companies win together.

Does your idea create shared value, not just capture value?

INFLUENCES: lean startup, business model design, business model canvas, business plan

scale

Impactful ideas work at scale—where excitement meets execution.

I turn possibility into progress by testing, adapting, and scaling what works.

does your idea still work when it has to work everywhere?

INFLUENCES: rapid prototyping, experiemnt loop, lean analytics