Have no fear of perfection – you’ll never reach it.

- Salvador Dalí

Creatively driven. Human obsessed. Builder of what’s next.

I’m a growth, innovation, and strategy leader focused on building a better future by helping organizations anticipate change, imagine new possibilities, and move with confidence. I partner closely with executives to translate consumer insight and strategic foresight into scalable businesses.

What I bring:

  • A blend of rigor and creativity shaped by experiences in consulting, finance, entrepreneurship, and innovation

  • Decision-making confidence in ambiguity, turning imperfect information into momentum

  • Experience building at scale inside large complex organizations, where small decisions carry outsized impact

  • Action with discipline, balancing experimentation, governance, and accountability

  • A consumer-first lens that replaces opinion and politics with real behavior

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